{"product_id":"digital-product-10","title":"THE ALCHEMIST ONLINE AUDIT","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eYour 50-Point Ecommerce Business Audit\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eSee what your customers see.\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eFind where they're getting stuck.\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eFix what matters first.\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eYou know your website.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou know where everything lives.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou know which menu contains what, what your products actually look like, how your sizing works, what delivery costs and exactly what you mean when you describe something as \u003cem\u003e“The Florence Collection.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYour customer doesn't.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd when you spend hours looking at, editing and working on your own website, it becomes incredibly difficult to experience it like somebody landing there for the very first time.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThat's where \u003cstrong\u003eThe Online Alchemist Audit™\u003c\/strong\u003e comes in.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis 50-point ecommerce audit is designed to help you step out of business-owner mode and experience your online shop through your customer's eyes.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWe'll look at what happens from that \u003cstrong\u003every first click\u003c\/strong\u003e, through browsing and product discovery, all the way to basket, checkout — and what happens if they're simply \u003cstrong\u003enot ready to buy today\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBut this isn't an automated website score and a generic list of \u003cem\u003e“10 things every ecommerce business should be doing.”\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eYou complete the Audit.\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eYou send it back to me.\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eI personally review it.\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI'll look beyond your final score to find the patterns in your answers, identify where your customer journey may be breaking down and decide what I believe deserves your attention first.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThen I'll create your personalised:\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eTHE ALCHEMIST'S PRESCRIPTION 🧪\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eA focused, practical review of what I'd prioritise next for \u003cstrong\u003eyour\u003c\/strong\u003e online business.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBecause two websites can achieve exactly the same score and need completely different things.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eWHAT WILL WE LOOK AT?\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eYour Online Alchemist Audit takes you through five key areas of your ecommerce customer journey:\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e01 — First Click \u0026amp; First Impression\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eCan a new visitor quickly understand who you are, what you sell and why they should keep looking?\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e02 — Navigation \u0026amp; Customer Journey\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eCan customers find what they're looking for without having to become detectives? \u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e03 — Product Pages \u0026amp; Buying Psychology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eAre your product pages answering the questions customers need answered before they can confidently buy?\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e04 — Basket, Checkout \u0026amp; Trust\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eWhat happens once somebody decides they want something? Are you making that decision easier — or introducing doubt and friction?\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e05 — Discovery, Retention \u0026amp; Performance\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eCan people find you? Do they have a reason to return? And do you understand what they're actually doing once they reach your website?\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eYOUR £27 INCLUDES\u003c\/h1\u003e\n\u003ch3 dir=\"auto\"\u003e🧪 The 50-Point Online Alchemist Audit\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eA practical ecommerce workbook designed to make you stop looking at your website like its owner and start experiencing it like a customer.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou'll work through your online shop using a simple 0–2 scoring system alongside practical exercises and observations.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis isn't about whether your website is pretty.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt's about whether it \u003cstrong\u003eworks for the person you're asking to buy from it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e📱 See Your Website Like a Customer\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eYou'll be asked to actually use your own website.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eOn different devices.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFrom different entry points.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThrough navigation.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eOnto product pages.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eInto the basket.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd towards checkout.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBecause sometimes the thing quietly getting in the way of a sale isn't a huge strategic problem.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eIt's the bloody button nobody can find.\u003c\/strong\u003e 😂\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e📸 Show Me What You're Seeing\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eYou'll be able to provide supporting screenshots, information and relevant performance data so I can better understand the customer experience you're working with.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePlease remove or obscure any customer, payment or other sensitive personal information before sending screenshots.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e🔬 Personal Review By Lauren\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThis is where we go beyond the score.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eI'll personally review your completed Audit and look for the patterns behind your answers.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eI'll consider where customers may be experiencing friction, where uncertainty is being introduced, what's already working and which opportunities I believe deserve your attention first.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003e📋 Your Personalised Alchemist's Prescription\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eOnce I've reviewed everything, I'll prepare your individual Prescription.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis will identify:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYour overall diagnosis\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYour biggest opportunity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThree priority actions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYour Quick Win\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eWhat I wouldn't change\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYour 30-day focus\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThe numbers or behaviours I'd suggest watching\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRelevant Retail Alchemist resources if I believe further development would genuinely help\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis isn't another enormous list of everything you \u003cem\u003ecould\u003c\/em\u003e change.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWe're trying to answer a much more useful question:\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eWhat should you work on FIRST?\u003c\/h1\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eTHIS IS FOR YOU IF...\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eYou sell products online and:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You're getting website visitors but not enough sales\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You aren't sure where customers may be dropping out of the journey\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You've built the website yourself and desperately need another pair of eyes on it\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ Your website has evolved over time and you're not sure it still makes sense\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You want stronger product pages without filling them with meaningless marketing fluff\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ Social media gets attention, but you're not sure that attention translates into shopping\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You have analytics but aren't entirely sure what the numbers are trying to tell you\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You want to improve what you already have before throwing more money at ads\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003e✓ You're ready to stop guessing and start testing\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhether you sell exclusively online or your ecommerce store supports a physical retail business, we'll look at the online customer journey itself.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eWHAT THIS ISN'T\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eThis isn't a technical website-development audit.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eI'm not going digging around in your code, server configuration or backend systems. 😂\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd it's not an SEO agency report containing 400 things you've apparently done wrong.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis is a \u003cstrong\u003eretail and customer-experience audit of your ecommerce business.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWe're looking at the things that influence whether somebody can:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eUnderstand you.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFind what they want.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eTrust what they're seeing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMake a buying decision.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eComplete that purchase.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAnd find their way back again.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eNor is this a pass-or-fail test.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eA low score simply helps us identify an opportunity.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe objective isn't \u003cstrong\u003e50\/50\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe objective is understanding what your website needs next.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eWHAT HAPPENS AFTER I BUY?\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eOnce you've purchased \u003cstrong\u003eThe Online Alchemist Audit\u003c\/strong\u003e, you'll receive everything you need to complete your Audit.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThen I want you to use your website like a customer.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eNot like its owner.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFollow the exercises.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eClick things.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eSearch.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBrowse.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eRead your own product descriptions.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eUse your menu.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eTry your filters.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eLook at your site on mobile.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePut something in the basket.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eFollow the journey towards checkout.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd answer honestly.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePlease don't start fixing everything halfway through.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWe need to understand what's happening first.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eWhen you've finished, return your completed Audit along with the supporting information and screenshots requested.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eThen it's over to me. 🧪\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eI'll personally review your Audit, look for patterns across your answers and identify the opportunities I believe deserve your attention first.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYour personalised \u003cstrong\u003eAlchemist's Prescription will be prepared and returned to you within 5 working days of me receiving your completed Audit and all requested supporting information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e the 5-working-day turnaround begins once I have received your completed Audit and supporting information, not from your original purchase date.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eWHAT WILL I NEED TO SEND?\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eAlongside your completed Audit, I'll ask you for supporting evidence such as:\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eHomepage screenshot — mobile, before scrolling\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eMain navigation\/menu\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eA collection or category page\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSelected product pages\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eBasket\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCheckout before payment\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEmail sign-up\/pop-up if applicable\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eRelevant customer communications where applicable\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eUseful analytics screenshots\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eAnything else you think will help me understand the experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePlease make sure \u003cstrong\u003ecustomer details, payment information and other sensitive personal information are removed or obscured\u003c\/strong\u003e before sending anything to me.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd don't make everything perfect before you send it.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eI'm not here to judge your website.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eI'm here to help you understand where it could work harder.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch1 dir=\"auto\"\u003eAND THEN?\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003eStart with your Prescription.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou don't need to immediately redesign your entire website.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eYou don't necessarily need new branding.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd please don't finish the Audit and change 27 things simultaneously. 😂\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBecause if sales improve afterwards...\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eyou won't know which bloody thing worked.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eInstead, we'll identify what deserves your attention, choose what to change and give that change enough time to tell us something useful.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eCHANGE → WATCH → MEASURE → LEARN → ADJUST\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eThat's The Alchemist Method. 🧪\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eAnd if you'd like some structure and support putting your Prescription into action, you'll have the option to continue into \u003cstrong\u003eThe Alchemist Reset\u003c\/strong\u003e, my 30-day implementation stage.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBut first:\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eDo the Audit.\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eFind the friction.\u003c\/h3\u003e\n\u003ch3 dir=\"auto\"\u003eFix what matters first.\u003c\/h3\u003e\n\u003ch1 dir=\"auto\"\u003eTHE ONLINE ALCHEMIST AUDIT\u003c\/h1\u003e\n\u003ch2 dir=\"auto\"\u003eYour 50-Point Ecommerce Business Audit\u003c\/h2\u003e\n\u003ch1 dir=\"auto\"\u003e£27\u003c\/h1\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eYou complete the Audit.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eI find the patterns.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eTogether, we identify what deserves your attention first.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch1 dir=\"auto\"\u003eSTART MY ONLINE ALCHEMIST AUDIT → 🧪\u003c\/h1\u003e","brand":"Retail Alchemist","offers":[{"title":"Default Title","offer_id":55059945357649,"sku":null,"price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1055\/9612\/5521\/files\/TheAlchemistOnlineAudit_8fed8c0a-84ab-46d3-9944-769a177a4d36.png?v=1790188184","url":"https:\/\/www.retailalchemist.uk\/products\/digital-product-10","provider":"Retail Alchemist","version":"1.0","type":"link"}