Your 50-Point Ecommerce Business Audit

See what your customers see.

Find where they're getting stuck.

Fix what matters first.

You know your website.

You know where everything lives.

You know which menu contains what, what your products actually look like, how your sizing works, what delivery costs and exactly what you mean when you describe something as “The Florence Collection.”

Your customer doesn't.

And when you spend hours looking at, editing and working on your own website, it becomes incredibly difficult to experience it like somebody landing there for the very first time.

That's where The Online Alchemist Audit™ comes in.

This 50-point ecommerce audit is designed to help you step out of business-owner mode and experience your online shop through your customer's eyes.

We'll look at what happens from that very first click, through browsing and product discovery, all the way to basket, checkout — and what happens if they're simply not ready to buy today.

But this isn't an automated website score and a generic list of “10 things every ecommerce business should be doing.”

You complete the Audit.

You send it back to me.

I personally review it.

I'll look beyond your final score to find the patterns in your answers, identify where your customer journey may be breaking down and decide what I believe deserves your attention first.

Then I'll create your personalised:

THE ALCHEMIST'S PRESCRIPTION 🧪

A focused, practical review of what I'd prioritise next for your online business.

Because two websites can achieve exactly the same score and need completely different things.

WHAT WILL WE LOOK AT?

Your Online Alchemist Audit takes you through five key areas of your ecommerce customer journey:

01 — First Click & First Impression

Can a new visitor quickly understand who you are, what you sell and why they should keep looking?

02 — Navigation & Customer Journey

Can customers find what they're looking for without having to become detectives? 

03 — Product Pages & Buying Psychology

Are your product pages answering the questions customers need answered before they can confidently buy?

04 — Basket, Checkout & Trust

What happens once somebody decides they want something? Are you making that decision easier — or introducing doubt and friction?

05 — Discovery, Retention & Performance

Can people find you? Do they have a reason to return? And do you understand what they're actually doing once they reach your website?

YOUR £27 INCLUDES

🧪 The 50-Point Online Alchemist Audit

A practical ecommerce workbook designed to make you stop looking at your website like its owner and start experiencing it like a customer.

You'll work through your online shop using a simple 0–2 scoring system alongside practical exercises and observations.

This isn't about whether your website is pretty.

It's about whether it works for the person you're asking to buy from it.

📱 See Your Website Like a Customer

You'll be asked to actually use your own website.

On different devices.

From different entry points.

Through navigation.

Onto product pages.

Into the basket.

And towards checkout.

Because sometimes the thing quietly getting in the way of a sale isn't a huge strategic problem.

It's the bloody button nobody can find. 😂

📸 Show Me What You're Seeing

You'll be able to provide supporting screenshots, information and relevant performance data so I can better understand the customer experience you're working with.

Please remove or obscure any customer, payment or other sensitive personal information before sending screenshots.

🔬 Personal Review By Lauren

This is where we go beyond the score.

I'll personally review your completed Audit and look for the patterns behind your answers.

I'll consider where customers may be experiencing friction, where uncertainty is being introduced, what's already working and which opportunities I believe deserve your attention first.

📋 Your Personalised Alchemist's Prescription

Once I've reviewed everything, I'll prepare your individual Prescription.

This will identify:

Your overall diagnosis

Your biggest opportunity

Three priority actions

Your Quick Win

What I wouldn't change

Your 30-day focus

The numbers or behaviours I'd suggest watching

Relevant Retail Alchemist resources if I believe further development would genuinely help

This isn't another enormous list of everything you could change.

We're trying to answer a much more useful question:

What should you work on FIRST?

THIS IS FOR YOU IF...

You sell products online and:

✓ You're getting website visitors but not enough sales

✓ You aren't sure where customers may be dropping out of the journey

✓ You've built the website yourself and desperately need another pair of eyes on it

✓ Your website has evolved over time and you're not sure it still makes sense

✓ You want stronger product pages without filling them with meaningless marketing fluff

✓ Social media gets attention, but you're not sure that attention translates into shopping

✓ You have analytics but aren't entirely sure what the numbers are trying to tell you

✓ You want to improve what you already have before throwing more money at ads

✓ You're ready to stop guessing and start testing

Whether you sell exclusively online or your ecommerce store supports a physical retail business, we'll look at the online customer journey itself.

WHAT THIS ISN'T

This isn't a technical website-development audit.

I'm not going digging around in your code, server configuration or backend systems. 😂

And it's not an SEO agency report containing 400 things you've apparently done wrong.

This is a retail and customer-experience audit of your ecommerce business.

We're looking at the things that influence whether somebody can:

Understand you.

Find what they want.

Trust what they're seeing.

Make a buying decision.

Complete that purchase.

And find their way back again.

Nor is this a pass-or-fail test.

A low score simply helps us identify an opportunity.

The objective isn't 50/50.

The objective is understanding what your website needs next.

WHAT HAPPENS AFTER I BUY?

Once you've purchased The Online Alchemist Audit, you'll receive everything you need to complete your Audit.

Then I want you to use your website like a customer.

Not like its owner.

Follow the exercises.

Click things.

Search.

Browse.

Read your own product descriptions.

Use your menu.

Try your filters.

Look at your site on mobile.

Put something in the basket.

Follow the journey towards checkout.

And answer honestly.

Please don't start fixing everything halfway through. 

We need to understand what's happening first.

When you've finished, return your completed Audit along with the supporting information and screenshots requested.

Then it's over to me. 🧪

I'll personally review your Audit, look for patterns across your answers and identify the opportunities I believe deserve your attention first.

Your personalised Alchemist's Prescription will be prepared and returned to you within 5 working days of me receiving your completed Audit and all requested supporting information.

Please note: the 5-working-day turnaround begins once I have received your completed Audit and supporting information, not from your original purchase date.

WHAT WILL I NEED TO SEND?

Alongside your completed Audit, I'll ask you for supporting evidence such as:

Homepage screenshot — mobile, before scrolling

Main navigation/menu

A collection or category page

Selected product pages

Basket

Checkout before payment

Email sign-up/pop-up if applicable

Relevant customer communications where applicable

Useful analytics screenshots

Anything else you think will help me understand the experience

Please make sure customer details, payment information and other sensitive personal information are removed or obscured before sending anything to me.

And don't make everything perfect before you send it.

I'm not here to judge your website.

I'm here to help you understand where it could work harder.

AND THEN?

Start with your Prescription.

You don't need to immediately redesign your entire website.

You don't necessarily need new branding.

And please don't finish the Audit and change 27 things simultaneously. 😂

Because if sales improve afterwards...

you won't know which bloody thing worked.

Instead, we'll identify what deserves your attention, choose what to change and give that change enough time to tell us something useful.

CHANGE → WATCH → MEASURE → LEARN → ADJUST

That's The Alchemist Method. 🧪

And if you'd like some structure and support putting your Prescription into action, you'll have the option to continue into The Alchemist Reset, my 30-day implementation stage.

But first:

Do the Audit.

Find the friction.

Fix what matters first.

THE ONLINE ALCHEMIST AUDIT

Your 50-Point Ecommerce Business Audit

£27

You complete the Audit.

I find the patterns.

Together, we identify what deserves your attention first.

START MY ONLINE ALCHEMIST AUDIT → 🧪